The Very Best’s “Kondaine” and Village Beat’s advocacy

The musical group, The Very Best is a tandem between Malawian singer Esau Mwamwaya and London based producer Johan Hugo. Both met and live in London. AIAC has dedicated several posts to their music. From scanning a few of their videos, it seems they often poke light of the music video genre, taking playful measures with “Yoshua Alikuti,” which riffs off of Lil’ Wayne’s “A Milli” and “Warm Heart of Africa,” which makes use of the green screen to project ‘African’ scenes replete with two backup dancers familiar to homegrown music videos. The song, “Kondaine” released off of The Very Best’s new album MTMTMK, is no exception. It has The Very Best plus their guest singer, Nigerian-born Seye, travel to Northern Kenya, visit a witch doctor, drink Kondaine, and turn into goats. Pretty light hearted, except for the graphic goat scene, which, if not for the upbeat tone of the song, would fall more in line with a darker message. But wait, you may ask, why shoot your music video in Kenya? Continue reading