Rick Ross is the boss


For some odd reason the latest issue of The New Yorker ran a profile of rapper Rick Ross. Lots of good, clever writing by Sasha Frere Jones on familiar controversies about Ross (for example, Frere Jones calls Ross out for lying about his real life drug dealer exploits; show me the rapper who doesn’t make things up) and gratuitous breakdown of Ross’ mostly misogynistic lyrics. The oddest part was where the magazine encourages its readers to go and listen to Ross’s music on the New Yorker website. (Just imagine the reader.) Anyway, it reminded me of the two-part “vlog” (video blog) that Ross’s people produced of his late 2011 trips to South Africa and Gabon. That’s part one above. It’s a full 9 minutes of product placement, driving cars, scenes from a casino, screaming fans and Ross occasionally reminding people of his surroundings (“Johannesburg … one of the most beautiful places I’ve ever been”). Here’s part 2, still “South Africa Vlog Part 2” but which is really about his trip to Gabon and him talking about the chicken pasta Kenya Airways served him (“that was love”) and how he thought Kilamanjaro was the name for weed.

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