The Happy Dutch Sprinter

Television commercials can be pretty annoying. With the exception of the few that make you laugh. Quite often it’s the good commercials of which you forget what the company is actually trying to sell. However the annoying ones, that is a different story. Their tunes, actor and catch phrases crawl into your head, triggering a bodily sensation every time they’re on TV, usually every thirty minutes. As soon as you hear the very first notes of the jingle or the actors’ voices you jump up like a 100-meter sprint athlete, rushing to the remote to switch the channel. Recently a TV commercial in the Netherlands for an oven dish by sauce manufacturer Remia has triggered exactly this reaction; added with a hit of shame and a teaspoon of sadness.  Continue reading