Do people believe ex-prisoners can change their ways?

That was the question asked to people in Cape Town, South Africa, by the Prison Broadcasting Network (PBN), “a non-profit rehabilitation programme that teaches prisoners the skills to become employable when they are released.” I found the responses unsurprising. But the video has a twist.

There’s also this, as pointed out by Osocio, the blog that monitors non-profit advertising and marketing: (spoiler alert) “It’s a shame, though, that we didn’t get to see this fact revealed to the interview subjects themselves. Watching their reactions would have made this much more memorable.”

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2 thoughts on “Do people believe ex-prisoners can change their ways?

  1. In South Africa, as elsewhere, women are the fastest growing prison population. Here’s something, from the same Prison Broadcasting Network, that speaks to that … and more:

  2. “I couldn’t change.” But of course prisoners can change IF there is intervention such as this brave and honest woman describes, and if they can find/make opportunities in spite of the negative expectations. Well done!

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