If you’re not on TV, you don’t exist

This commercial is currently saturating terrestrial British TV channels. BMW shows off new wheels on sanitized streets of Cape Town. Narrator likes to work hard, play rough. Don’t like black coffee. Brother Freddy is a model. He likes it skinny and smooth. They ghost through town without passing by black folks, without getting passed by packed Kombi and manage to park without a Congolese Car Guard. The magic of post modern persuasive media clearances. If you’re not on TV, you don’t exist.

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