Branding “The New Black’

Andre Pinard is a friend and a neighbor. He works for Alloy ACCESS, “… the nation’s preeminent agency for global brands and organizations looking to understand and effectively reach multicultural millennials.” Their areas of expertise “… are African American, Hispanic and Urban-minded millennials.” He sent me this video on his idea of “The New Black.”

For background, read Andre’s article “Beacons of Black History in the Making.” Robert Bland’s essay at Liberator Magazine–“The Rise and Inevitable Liberation of the Black Creative Class“–also fits this category.

Via Andre Pinard.

2 thoughts on “Branding “The New Black’

  1. Hi,

    This is a great video and the story the people in it tell really deserves to be told. I love that this is finally being said!! I’m just starting a blog dedicated to representing the diversity, creativity and power of continental black Europeans, a group of people who are arguably even more plagued by stereotypical, unidimensional representation in mainstream media. I would love to feature this video on the site once it’s up. Is that possible?

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