You know we give Bono a lot of grief on this site, but in this commercial for the ESPN’s coverage of the 2010 World Cup, he is on point. And he speaks the truth. Did I just say that. In this case of course.
* BTW, ESPN has put a lot of money into promoting the World Cup. It is also worth checking out the short “32 Teams, 1 Dream” videos presented by Beninous actor Djimon Hounsou for ESPN. I particularly like the ones for the six African qualifiers: South Africa, Cameroon, Nigeria, Cote d’Ivoire (I know the myth of Drogbacite continues) Ghana and Algeria. What is striking about some of the team profiles are how political, or progressive, they are: Take the Algeria one where Hounsou brings up the Algerian war of independence and in the Honduras video where he basically condemns the coup against the democratically elected president.